If you if at all, I am going to be showing you how to use Google’s keyword planner to find the right keywords to put in your blog posts or in your YouTube descriptions and things like that.
This is requested basically every other email. And it is actually this tutorial is a sneak peek into my blogging to wind course.
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But without further ado, let’s get into this tutorial so that you can get this sneak peek into the blogging to win intermediate and advanced packages to see what the technical tutorials look like and to learn exactly how to use Google’s keyword planner.
Hey, guys, welcome back. In this tutorial, I’m going to be showing you how to use Google’s keyword planner.
Now, you should probably already know the importance of keywords, but if you don’t, really briefly, you know, a particular keyword or a particular tutorial, if you’re using those proper keywords within your content, they are more likely to find you. So it’s exceptionally important. I don’t write a single solitary blog post.
I don’t write a single YouTube description without doing Google keyword research first. That is my first step.
So let’s go ahead and just dive right in here. I will leave a link down below to the page that you should go to.
But you could also alternatively just search for Google keyword planner. And we are going to pull up Google keyword research and strategy with keyword planner right here.
Now, the first thing you’ll see is you obviously have to either start now or sign in. What I recommend doing is making sure you have a Gmail account. OK, so we’re going to click sign in. Oh.
And quick note here. If you have tried to do this before and you had issues with it, so maybe it kept trying to make you create an ad or pay for, you know, some sort of promotion or marketing or something like that, you can use the keyword planner without having to create an ad.
I’ve never paid for a Google ad before. So if you’ve if you’ve done that before and you kept running into that issue.
My suggestion is to use chrome. And then to click the three dots on the side, on the right hand side here. And what I in is what they call an incognito window.
And this is kind of, you know, forgets my history and it just kind of imagines or pretends that I am a new user and that I don’t have any history.
I’ve never tried to create this before, but use the incognito window and then do what I’m gonna do here. We’re going to click sign in and we’re gonna go ahead and just sign in with our e-mail account.
If, however, you do not have an account set up quite yet. You can click start now or go back will click start now. So you can see this. This is the tricky part.
This is the part that is so important and will help you kind of get past having to create an ad. You’re going to click skip the guided setup. Do not put in your email address. Don’t put on your Web site. Don’t click. Continue. That’s not what you want.
Click. Skip the guided setup. And then you’re just gonna go ahead and create your Google AdWords account without actually having to pay for ads, so I’m gonna type in my information here and then you’ll click, save and continue. And then you’ll just go ahead and sign in with that account.
Dun dun dun dun dun dun dun.
Here we go. It’s going to load. OK. So this is what we’re gonna do. We’re gonna click this little wrench here. It’s gonna pull up all these different things you can do.
What we want is the key word planner. Under the planning area or the planning section. And it’s going to pull this up. And this is where you’re going to go ahead and type in, you know, whatever words or phrases you think you’re gonna be going ahead and writing about.
So let’s think of an example here. I’m going to think of whole 30 if I wanted to write a whole 30 post, but I wasn’t quite sure what exact keywords I should use to really boost my chances of being found in search engines. I will just start with whole 30.
And then we’ll go from there. So it’ll pull up a suggestion. Yes. This is the key word I want. And then click get started. OK. So here are all the results pulled together.
And as you can see here, if I scroll down, we’ve got a lot of information to go through. So there are a couple of tips that I use for myself once I get to this point to really help narrow things down.
And I want to have to weed through a lot of stuff. I want to just narrow down to exactly the type of keywords that I’m looking for. So the first thing that I like to do is kind of sort everything by relevance.
So I don’t want it to kind of stray too far off of the topic, the exact whole 30 topic that I’m looking for. So I will go ahead and just you can click on Keyword by relevance and it’ll sort it that way.
Or if you wanted to change it by average monthly searches, which is just the number of times each month that that particular keyword is used on Google, then you could click on it and you can see it went ahead and sorted it that way.
But I’m going to go ahead and keep it by keyword. That’s the first thing I do. Now, the default as far as their filters are concerned are right here. You can see it excludes it.
Adult ideas. My blog is family friendly, so this is obviously a must for me. I can’t imagine anything bad with hole 30. But anyway, moving on now, the next thing I like to do is go ahead and add a couple of filters myself.
So this is the filter icon that you’re going to click right here on the right. Now, you can do a couple of different things here. You can add keywords that you want to make sure are included, along with whole 30.
This could be whole 30 meal plan, whole 30 recipes, whole 30 diet, things like that. You could also go ahead and narrow it down by average monthly searches. But what I’m going to do is I’m actually going to add a competition filter.
Now, I’ll go ahead and click out of that so you can see here. Here is the competition rank right here. Low obviously means that there’s a lower amount of bloggers and Web sites that use that particular keyword.
Then there’s medium and then there’s high, which means it’s very competitive, which, to be honest, means that you’re less likely to show up even if you use that keyword.
I can’t think of a time that I ever used a medium or high keyword. To be quite frank with you, I always use low. So I’m going to go ahead and click the filter icon over here on the right.
I’m going to click competition and I’m going to click low because that’s what I like to stick with. If I can if I have to use medium, I will. I will never use high because my chances are just, you know, second to none. So why even bother?
And then I will go ahead and take a peek here. We see that I have quite a few options and that’s fantastic. But I would also like to go ahead and narrow things down by perhaps doing a meal plan.
So I’ll click that icon again. I’ll click keyword text and you can say I want keywords that contain or do not contain a certain thing. So I will go ahead and click contains. I’ll type in meal plan and then I’ll click apply.
Fabulous. OK. There’s quite a few here. All righty. So here’s the next thing I’m going to go ahead and do. I will go ahead and click. Average monthly searches, because at this point, I’m pulling up keywords that have hole 30.
My blog posts in particular will be a meal plan. So I’m pulling up keywords that have both meal plan and whole 30. I also have the low competition filter on.
So at this point, I just want to see what the most popular keywords amongst this list of keywords here. I want to see the most popular ones. What are people searching for the most? So as you saw there, I went ahead and clicked on average monthly searches.
Whoops. It’s showing me the lowest, up to the highest. Let’s go ahead and click this again so it’ll show the highest at the top. And you can see that whole 30 meal plan.
That keyword right there. Or I hate to say word keywords. Is this multiple words. However you want to look at it, it gets ten thousand to one hundred thousand monthly searches on Google and has low competition.
Why are people not using this more? Hello. Let’s use it. So that would be the first keyword that I would make sure I would use. The second thing you’ll see here is a lot of people aren’t sure if it’s a whole 30 is all one word or whole 30 is together.
So you’ll see that this is another popular keyword. And people typically have or Google typically has a thousand to ten thousand monthly searches.
So now, even though I believe the whole 30 company themselves, if he is all one word, typically the general normal citizen out there, they’re not going to know that.
So it might be important to try to integrate the whole 30 as two separate notes separated within your blog posts. You can say something like, is it hole thirty one word or is it whole?
And then 30. And that way you can kind of integrate both just in case people are searching for whole 30, but not all one word. Right.
Does that make sense? More popular keywords we’ll see. Here is a meal plan magic that doesn’t really apply. I would just ditch that. I even know what that is.
Doesn’t sound like it works for me. And other when I see here is easy. Whole 30 meal plan. That’s great. That might apply, but it only gets about a hundred to a thousand keywords or monthly searches.
Yeah. Monthly searches on Google. I’m not crazy about that. That’s not something I jump for.
I usually like to have at least a thousand to ten thousand unless I’m really just scraping the bottom of the barrel here. I never ever do tend to 100.
That’s just not enough for me. So what I could do in this case is I would grab this one, grab this one whole 30 diet meal plan. I might use that one as well. Easy whole 30 meal plan. I’ll use that as well.
And then I would come up here and I would say, well, if I wanted to kind of take one of these filters off, what you do is you just click this area and it pulls up the different the three different filters that you have on.
Obviously, I want to continue to exclude adult ideas. I do want to keep the competition low as something I’m willing to compromise on. But I am actually willing to give up just a whole 30 end meal plans.
Please go ahead and take that off and you just click the X and now it’s going to show you all of these different keywords. And look at that. That’s fabulous.
So now you have whole 30, just whole and 30. That keyword alone gets one hundred thousand to a million monthly searches. And the competition is low. Bingo.
That’s something you should be using. And then you can just keep going down, you know, maybe you could in this meal plan. Talk about whole 30 rules.
And then you can include that. You can talk about the whole 30 snacks that you have in this meal plan. See, that’s 10000 to 100000 monthly searches. The competition is low.
That’s much better than some of the whole 30 meal plan keywords that we were seeing without, you know, on that other filter that only had, you know, a 10 to 100 monthly searches.
That’s just not high enough. So that is exactly how I use it. I try to keep this updated and I know I’m filming this in twenty eighteen. So this is as updated as it gets right now.
And I don’t write a single blog post without doing this first.
So that is going to wrap it up for this tutorial. Thank you so much for watching. And I will see you guys next time.
Thanks so much for watching, guys. I hope you enjoyed this sneak peek into the blogging to wind course.
Be sure to check the link in the description box if you’re interested in joining before I close the doors.
You don’t want to miss your chance.technical tutorials like this are only available in the intermediate and the advanced packages. So just keep that in mind.