It is day two in my blog means business series. If you did not know, I am doing a five day video series where I come out with a new lesson every single day to really help you lame.
The lame lay was just lay the framework to becoming a professional blogger. So if you missed day one.
Be sure to tap the eye right here or right here. I never know which side it’s going to be on.
And they’ll just make sure that YouTube lets you know anytime I post a new video so that you don’t miss any more lessons.
So I’m going to get into this lesson. But before I do, the blogging business club membership is 40 percent off.
So check the link in the description box below. There’s a nifty little coupon code down there that you don’t want to miss for 40 percent off. And that coupon expires February 11th, 2018.
Be sure to get a while. You can or you will be so bummed you missed it. And I think that’s it for announcements.
So lushes dive into this video. So we have already kind of covered getting in the blogging mindset and preparing our business plan.
So if you’re a BBC member, then you probably already watch the lesson about, you know, me walking you through the entire process of what it is you should be planning for and how to create your business plan and things like that.
So now we’re going to be talking about actually selling products on your blog. I know that for a lot of bloggers, this just irks the heck out of them. And I understand where they’re coming from.
They feel like I started my blog as a writer. I am a creator. I just want to create. But I don’t really want to sell. And everybody just keeps telling me I have to. And I understand the frustration.
But I will say this. If you really want to be a professional blogger and you want to run a blogging business where you consistently earn some sort of income, you have got to think outside of the box and you have got to think like a businesswoman.
And that includes monetizing your brand in some way. So maybe you can have ad revenue and sponsorships and things like that.
But for me personally and for so many of my peers and so many of my students selling their own products, electronic products has been the best way to boost their income. And I know for a lot of people, they feel like, well, that’s not really making money.
As a blogger, but I would beg to differ. Making money as a blogger means that you’re monetizing your brand in some way. So you use your blog as the platform to establish your authority and say, hey, I am really good at this topic.
Let me show you why. Let me talk about all the different ways that I can. Are all the different things that I can teach you and all the different ways that I can help you change your life under this category.
And if you’re really interested in taking things to the next level, I also have these products that you can download or purchase or whatever. And here’s where you can get them.
There’s nothing wrong with that. You’re using your blog as a platform to teach people and help people and then to also sell products and selling products is just one revenue stream that you can have out of so many.
I’m going to be talking about some of the main electronic products that I see people selling on their blogs.
And actually, the blogging business club has a really great lesson that goes even far more in-depth than this video possibly.
But I also talk about the deliverability, how easy it is to deliver that sort of product and whether or not it’s going to cause more headache for you than it would be to try to make money with it.
Then I also talk about the financial investment you can expect to make in creating that certain product, whatever it is. So how much money is going to go into this? You know, how much is it going to cost you to create whatever product it is you’re thinking about creating?
That third thing I talk about in the blogging business club is the kind of pricing you might see with that sort of product.
So maybe you feel like you have one product idea. That’s all you really want to create. You know, how much can do you would you typically see somebody charge for it? Is it really worth creating or not?
And the next thing I talk about in the blogging business club is the maintenance involved. So some products actually require consistent, ongoing work and it may not feel like it’s worth it to you or it may be just the perfect fits.
Also, cover that as well for each product. And then the next thing we talk about in that lesson is the scalability. How many units of that particular product could you sell based on your investment in time?
And then the last thing we’ll talk about is your investment in time to initially create that product. So maybe you feel like there is a certain product you want to create, but you have no idea, no remote clue about how long it would actually take to create that product.
I’m going to go over that as well in the blogging business club. So if you’re interested in seeing all of those additional details, be sure to join the blogging business club by using the link and the coupon code before it expires on February.
Down in the description box below. But without further ado, let’s just talk about the product.
So the first product that I see a lot of bloggers create and sell on their blog are ebooks or workbooks. And I see a lot of times that this is one of the first products that people create as a blogger because 30 in the habit of writing.
So an e-book or workbook just kind of feels like a natural transition for them. And so that’s the first product I see people create.
The second product I see people create are membership sites, which is actually what the blogging business club is.
And then you will consistently deliver something, some sort of content for them every single month or every single quarter, day or week or whatever it is, whatever timeline you have set up for the blogging business club in particular.
I deliver new tutorials and lessons about blogging and business on the first of every single month. So that’s how mine works.
But a lot of people might have it in some, you know, different form or different duration. But that’s essentially how a membership site works.
The third thing I see a ton of bloggers creating are design goods, especially if they’re really, really creative and they’ve got the talent for creating things online or on the computer, rather.
So if you’re really great at creating logos or web designs or anything of that nature, any sort of graphic that people could really use, social media, graphics and things like that, you should absolutely be monetizing it and really placing that talent out there for sale.
Either you’re selling your services or selling the design goods themselves. I have neither the software, the patients nor the talent for it.
And so I often find myself, you know, jumping on creative market ICOM or things like that, or just looking for other bloggers that have that talent so that I can just go ahead and purchase something that’s already been created for me.
So that’s a wonderful thing to tap into. If you have the talent in that arena, the fourth thing I see so many bloggers tapping into and selling on their blog is their own photography.
So if you’re a talented photographer and you have the ability to, you know, take stock photos and things like that, you should absolutely be selling that on your blog. Because a lot of us bloggers, myself included, I don’t have the talents as a photographer.
I don’t like to take my own photos. And so it’s really beneficial to me if I can just go purchase, you know, premade stock photos somewhere else. And so that’s definitely something you should consider if you are a really great photographer already.
The fifth thing I see bloggers sell basically on like every other blog in the blogosphere is an online course, myself included.
Online courses are very popular. So I feel like if you have something, some talent or something that you can teach people, then you can create and sell an online course.
Online courses are my number one source of revenue. I think the best thing I ever did for my business, my blogging business in particular, excuse me, was create an online course because it feels good to help people learn something new.
And then it also feels really good to be able to, you know, contribute financially to my family and also help you, like, watch my business grow. So online courses are kind of my personal favorite.
I love them. Well, that kind of ties in with a membership site, too, because I love the blogging business club. So the membership site and online courses.
Those are my two favorite. The last thing that I see a lot of bloggers do is create this product. I mean, it’s not a product that you can sell itself, but you can use it to kind of make money in other ways.
And that is a podcast. So I see a lot of people create podcasts, and that is kind of like the only product that they have per say. But then they also monetize it in the form of sponsorships and ads and affiliate links and things like that.
So if you’re interested in podcasting, definitely look into the different ways that you could make money off of it as well.
And if you’re interested in more in-depth information about, you know, how much the costs would be for it and how much time you would have to put into it and things like that.
Be sure to check that blogging business club lesson that I talked about earlier in this video. It’s in the blogging business club and you could watch it today if you joined right now.
So that wraps it up for this video. And day two of my blog means business series. Be sure to hit the like button.
And let me know if you guys, you know, maybe got some fresh ideas for maybe some different products that you might want to put on your blog or even if you already have a blog, a product on your blog.
Be sure to leave a comment down below and let me know, because I always get excited to kind of see what it is you guys are doing with your blogging businesses. So I will be back tomorrow with day three of my blog Means Business series.
We’re going to be talking about writing blog posts that actually get views. And don’t forget to tap the bell so that YouTube will let you know when I post that new video, as always.