What’s up, guys I want to clap and scream and get really excited and pumped. But I’m just going to kind of keep it all in because they don’t want to hurt your ears. A microphone. But today is the first day of my blog.
It means business video series. OK, so here’s the gist of what I’m going to be doing.
So these lessons will be really compact with valuable information so that you can consume them in a really short period of time.
There are no excuses if you miss a lesson because they’re so short that you should be able to, you know, watch them in under 10 or 15 minutes.
And what I’m gonna do is each day I’m going to give you a tip to really help you lay down the framework for becoming a professional blogger, because I think and I’m not saying this in like a cheesy way, but I think that your blog does mean business.
I think it should be more than just a fun hobby. I think that if you put your mind to it, you deserve to be a professional blogger.
So I’m going to help you out over the next five days to really kind of cover some of the main things that I think are make or break when it comes to trying to set up a professional blog.
Now, because I got really stoked about this series and really pumped, I wanted to give you guys something special. So here’s my gift. While I am running this, my blog means business series. I will be giving 40 percent off on the blogging business club. So check in the description box if you want your special coupon code.
This coupon for 40 percent off expires February 11th of 2018. And essentially what you can do in the blogging business club is it is a monthly membership where I post brand new lessons and tutorials every single month.
So it’s kind of like a perpetual blogging course where you are like constantly getting new strategies and ideas to really, you know, kick things up a notch and be a professional blogger.
So if you’re interested. Be sure to head on over to the link down below and join before that coupon expires.
OK, and hey, super quick, even if you are following this video series, long after I have finished like the five days, if you’re finding this for the first time in a year or two years, I would love for you to share a picture on social media and use the hashtag. My blog means business. I would love to like your picture and see what you guys are doing.
I’m always curious to see the other side of things. You know what it is you do after you watch one of my videos. So definitely be sure to use that hashtag so that I can see what you guys are up to.
So without further ado, let’s just go ahead and get in to day one of this series today.
We are talking about how to think like a professional blogger. And I feel like the best way for me to really kind of show you exactly how to do that is to compare what it looks like to be a hobby blogger versus an actual professional blogger.
So first things first. We’ll talk about what it means to be a hobby blogger. This is obviously my own opinion based on the experiences that I have had within my own business with my students and setting up their own blogs and their own blogging businesses and also my peers as well.
So you might see a different journey elsewhere, but I kind of feel like this has been the rule thus far for all the experiences that I have seen and had. And that is when you are a hobby blogger, you are more inclined to write posts that kind of resemble something more like a diary.
OK. So your posts can be written from the heart and wonderful. And you can still be, you know, a professional blogger, but a hobby blogger is more inclined to write posts that are really just more about their journey and their experience and not really about how that journey or experience can help change the lives of other people.
It’s a bit more just on the one side. It’s just about them. And I feel like if you’re a professional blogger, you’re writing posts that might be inspirational and might have a personal story that you can share, a personal experience that you can share.
But it is also about helping them. It’s about changing their lives and kind of showing them how they can grow and change and flourish in the world. The second thing that I see hubby bloggers usually have is a lack of a business plan. And even if business is not your thing.
All right, Cilicia, say you’re a super creative person and you have never nor probably will ever be very interested in the business aspect of blogging or a business aspect of anything.
If you want to be a professional blogger, you just got to bite the bullet and you’ve got to try to work through the business stuff. If you don’t have a business plan of any kind, you are sure to fail, because as you grow and as you reach, you know, new followers and new readers, you’ve got to be somewhat organized with the business aspect of things in order to successfully monetize your craft, your brand and whatever it is you’re putting out there on the Internet.
So now that we’ve talked about what hobby bloggers typically look like or features that hobby bloggers typically have. Let’s talk about the things that I typically see with professional bloggers and professional bloggers.
What I mean by that is a blogger that is consistently making some form of an income throughout the year because of their blog, and that income could come in forms of ad revenue, sponsorships, products, sales and things like that.
But they’re using that blog as a platform to sell other stuff or to just sell the blog itself. It could be either or. But they are consistently making money in in some some form of or some capacity. OK.
So the first thing that I always see with a professional blogger is that every single solitary piece of content helps readers solve a problem in a certain way, that valuable content also comes in a very consistent stream. So they’re not going to write one valuable post that helps you solve a problem. And then seven posts that are really more like personal diary entries. Right.
There’s going to be a consistent stream where they are consistently helping people with something that could be there, helping them through inspiration if they are a home decor blogger.
I could be that they’re helping them with their blog or their business like I am doing where, you know, I’m trying to give some sort of tip or some sort of thing that you can put on your to do list every time that you watch my videos so that you can consistently grow your blog and your business.
The second thing I see all professional bloggers do. They’re not ashamed to monetize their brand. So when you are creating your blog, you are in essence starting to create your own brand.
You’ve got, you know, your own voice in the way that you write things. You’ve got the way you’ve got your colors and your logo and everything, obviously.
But you’ve also got that thing about you, whatever your essence is that people will be attracted to and will want to learn from you in some way. Professional bloggers are not afraid to kind of fine tune their brand and figure out what their voices online to make themselves stand out.
And then also to monetize that. So this could be in the form of using affiliate links or saying, you know what? Let’s go back to the home decor example. You know what?
I’m really good at home decor, and I want to write an e-book about home decor. You know how to decorate your home on a budget or you know how to learn the first, you know, whatever things about home decor. Obviously not a home decor expert because I’m not doing a very good job of giving examples there.
But if you are good at home decor and you can think of a way that you can help people, then maybe you could write an e-book or create a course about it and then you could sell those things.
And that way you’re monetizing your brand. You’re helping people solve a problem. But you’re also kind of making it worth all that time and effort that you put into your blog as well.
You’re not afraid to sell something if it’s going to help change people’s lives. The next thing I feel like every professional blogger absolutely always has is a specific target audience.
If you are trying to write a blog for everyone, in the end you will be writing a blog for no one. If I see a blog online that is geared towards everyone, that doesn’t spark any sort of excitement for me.
If, however, I see a blog for women who are not very good at home decor but want to become good at home decor like this one, that is going to get me excited.
And I’m going to be drawn to that blog because it’s geared towards a specific audience, an audience that I fit in. So that gets me all pumped up and I want to see what kind of content they have.
You must have a target specific audience if you want to consistently make an income off of your blog and really fine tune your brand and being known as a professional blogger.
The last thing that every professional blogger will absolutely have, I guarantee you, this is some sort of a business plan.
If you only have the creative side of things figured out and you really haven’t planned out, you know, what kind of products could generate, what sort of income, what plans you have for the future as far as your content and your reach and your marketing and your taxes and everything else involved, everything that goes into your business, you are going to fail.
You must be organized. You must have some semblance of a business plan. Now, I know that if business is really not your first thing, that’s like not even a topic you even remotely get excited about.
It can be really intimidating and overwhelming to try to sit down and just come up with a business plan. Right. So maybe you didn’t go to college for a business plan.
Maybe you never took a business course a day in your life. You can still create a business plan as long as you have people who do know how to create business plans help you.
That would be where I come in. I actually have a lesson that walks you through the entire process of creating a solid plan for your blogging business. And you can access this lesson by heading on over to the blogging business club.
It’s one of the lessons that’s in that membership. There are three main things in that lesson that I think are really going to jive with you.
And the first is that I go over all of the different tasks that you can expect to have and to run into as a professional blogger. So there are a lot of different things that you’re going to have to do.
Right. But there are some main categories that are absolute must. Jobs for every business blogger or every blogger who runs a business that you will run into.
And I’m going to go over everything for you so that you’re not blindsided at any point in the future.
The second thing you’re really going to love in this lesson is I have a quarterly goals worksheet for you.
And then the third thing I have is a filled out example of exactly how I personally have used these handouts to plan out my own business.
So not only am I helping you plan out your own goals, but I’m also showing you what I have done in the past because I feel like you can kind of tell somebody, you know, here is X, Y, Z. This is what you’re supposed to be doing.
But I feel like you’re learning can be much more comprehensive if you also have an example saying so here’s X, Y, Z. This is what you should be doing. And here’s how I would actually apply that lesson in real life.
And here’s how you would do it in real life if you wanted to do something similar to me.
And so I have an example in there for you that you can download as well. So if you’re interested in seeing that lesson and getting all those handouts.
Be sure to head on over to the link down below for the blogging business club. And if this is before February 11th, 2018, be sure to use your coupon for 40 percent off so that you can lock in that lower rate for the blogging business club. So that is going to wrap it up for day.
One of my blog means business and I will be back tomorrow with less than two.
Day two of this series, we will be talking about selling products on your blog, which I also know can be very intimidating.
I’m going to break it down for you so that it’s no longer intimidating and you know exactly what to do, what to plan for and how to think and things like that.
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