Hey, guys. Welcome back to my channel. If that sounds like something that will totally make your day. It’s it’s quite the special edition of videos for me and blog posts.
I don’t typically do things like this, so that’s why I’m excited to share it today. I hit a very big milestone, a big goal that I’ve had for a couple of years this fall.
This is August of twenty seventeen when this is going to go live. And so it was it was something that I just had to film, something I had to share and document with you guys.
That way, if it can, you know, provide any sort of insight or behind the scenes information for you that can help you with your own blogging journey, then that would be great.
I would love to do that. So let’s go ahead and just get into the details here so I can give you some more information.
And that milestone is this. Back when I started what is now Alison Lindström dot com, the blog back in March of 2015.
My husband and I had kind of come to a deal about it. Right, because it was kind of this new adventure that I was taking on. We had decided that by the time our son James starts his pre-K three classes.
So whenever he turns three and he starts his little like pre-K prep classes, if the blog was not generating enough income to kind of cover bills and essentially provide a full time income, then I would go ahead and put the blog to rest and I would go back to work outside of the home.
James started his pre-K three classes last week, and I am thrilled to say that not only have we met our blogging financial goals, but I have totally exceeded them.
And so that means hurray! I get to keep blogging. But this is just such a monumental occasion for me, the fact that, first of all, my son is starting his little pre-K prep classes just so hard on my heart.
I’m so excited and sad all at the same time. But the fact that it coincides with the idea that I get to continue doing what it is I love doing and that is sharing information and content for you guys.
And also contribute financially to my family just means the world. So I thought it would be fun to go ahead and do a special income and expenses reports so that you can get all the details there.
And then I’m also going to provide some information on things that I think I did right and things that I think I didn’t do very well. That way, you know, getting getting the behind the scenes on the income reports is always fun, but also is, you know, getting some advice or getting some insight on things that I should have done or things that I did.
Well, to also kind of apply to your own journey is great, too. So that’s why I’m gonna do that. Before we dive into the numbers here, I do want to first say thank you to anybody who has ever supported, subscribed, purchased any of my products, visited the Web site.
If it wasn’t for you, I would not be here. So you’re the reason I get to continue to be a work at home, mom. Thank you so, so much. And this second point that I want to make here is that this income report is not about bragging or any of those disgusting motives.
That is not what it’s about. When I started blogging myself, I enjoyed reading these income reports, and I also felt like they gave me some insight as to where that money was coming from, what it was as those bloggers were working on to make that sort of income. And it was very helpful to have that insight.
And so I want to be able to give back and give you any insight that you might need to kind of apply it to your own journey or to see how it is. You may want to change things, go in a different direction or go in the same direction as me. It’s not about bragging. That is just not my intention at all.
I just want to be helpful. And these were so helpful when I started blogging.
So I wanted to go ahead and just do a special edition just for this month because we’re hitting this milestone.
Ok, so let’s just dive into the expenses and the income right here. I’ve got all of my notes written out for me, so that’s great.
Keep in mind that blogging and the nature of my blogging business in particular is that I have a lot of different products that go through product launches and relaunches.
So every single month things will vary a bit. It’s not like the jobs I used to have where I got the exact same amount every two weeks.
Everything fluctuates throughout the year, which is great because the harder and the more I work, the more potential for more income I have to make.
Whereas like with all my other jobs in the past, like I just showed up for 40 hours every single week and that was how much I got. So I’m just keep that in mind. But here is my income for this month.
The income for the month of August 2017 came out to seven thousand eight hundred and ninety five dollars. And ninety five cents.
I will leave everything listed down below, I’m going to do a blog post that coordinates with this that will likely come out just a couple of days after the video comes out.
That is if you break it down. I have three main sources of income. The first is products. Then I have affiliates and then I have ad income. So the different products, those are products that I sell.
And that’s revenue directly for me, my own products, not for anybody else’s products, but for my own. For this month, I sold five thousand nine hundred and thirty one dollars and 88 cents in just my products.
As far as affiliate income is concerned, that’s me promoting a software or a product for somebody else.
And anytime somebody purchased, I made a small commission from that affiliate. Income for this month was one thousand one hundred and sixty five dollars and eighty three cents.
And the last portion of income came from ad income. This is ads. These are ads found on my Web site or on my YouTube channel.
And that revenue came out to seven hundred and ninety eight dollars and 24 cents.
So the total again for August twenty seventeen was seven thousand eight hundred ninety five dollars and ninety five cents. Those are my three main sources of income. That’s it.
I will go into more detail about things I did right and things I did wrong. But you’ll notice there that I no longer list freelance income because I don’t do freelance work anymore.
That was a huge decision. I will talk about that later in this video. But I do not have freelance income because I don’t freelance anymore. There’s too much training time for dollars.
And so though those would be those are my only sources of income. It sounds like there’s not too many because it’s only three.
But under the products category, I have, you know, tons of different products that I make money from. And then under affiliates, I have a lot of companies or software that I’ll partner with, and that’s where I make my money.
And then under the ad revenue, I’ve got two different sources. So if you’re picking up a theme here. Yes, it is. Diversify, diversify your streams of income because every little piece starts to add up.
Ok, so let’s move on into the expenses now. Expenses are tricky for me.
I’ve got my laptop here and I can see all the expenses expenses that I’ve ever had and I’m looking at the expenses for this month.
And the thing about the expenses that I have as a blogger, blogging business owner is that sometimes with the software that I use. You’ll pay for the year. So things like Domain’s I typically pay. I have a lot of different domains that I own.
I’ll pay for them for the year. It’s not month to month, so expenses will vary for me. I never have the same amount. Month after month, I wish I did.
I feel like that would simplify things, but I don’t. But the range that I typically see the average is every month I will have expenses of somewhere around three hundred and fifty dollars to five hundred dollars every single month. And for this month in particular, I had four hundred and thirty nine dollars and ten cents.
Those are my expenses for the month of August 2017. Typically I will stay in the 350 to 500 range. But if I have to buy software or if I have to buy a new piece of equipment, a microphone, things like that.
It all starts to add up. In particular, I noticed in here, like for this month, I only had four hundred and thirty nine dollars worth of expenses.
But for the month of June I had over thirteen hundred dollars in expenses that you just never know what’s going to add up, what’s going to expire at that time.
So you just never know. But for this month in particular, that was my expense number and the expenses can be broken down like this.
I pay for VPN hosting, which is like an upgraded version of the typical shared hosting that you’ll see for one of my sites.
And that came out to twenty nine ninety nine for the month. Payments and landing pages type software. So software that I used to collect payments or to create landing pages and things like that that came out to sixty six bucks for this month.
That will likely change in the future and go up because my free trial for something that I am testing and trying to use is more expensive.
It’s more like ninety nine dollars a month so that that number in particular will likely change in the future. But it was only sixty six dollars for this month.
Email marketing software and email software that I used to handle, like my own custom emails, anything that has to do with email, either sending or receiving emails, that kind of software that came out to one hundred twenty nine dollars for this month.
Social media schedulers typically are paid for the year, but I do have some that I have to pay month to month. And this month in particular, it was thirty dollars premier pro.
That’s a monthly subscription that came up to thirty two dollars and forty six cents. And then my freelance team, this is a number that will always vary.
I have three people that are on my team, if you will, but I do not hire a certain number of hours every single week. I. Hired by project. So it just depends. Some months are higher than others.
But for this month in particular, I had about seventy five dollars worth of expenses. That that doesn’t sound like much. Right. But the trick with that is that I actually outsource those duties.
So as long as they are being paid a fair wage and in a lot of cases that wage is actually significantly higher than what they could find in their own country, wherever they are located in.
And that kind of helps cut my expenses and keep things down. There’s my tech guy in particular. He lives in India. He speaks perfect English. He’s very well educated. He’s so intelligent.
I mean, he can fix any problem that I create, which is a lot of them, actually. And, you know, the minimum wage here versus the minimum wage there is very different.
So it works out for both of us. I’m getting what I consider a very great race. As far as, like, hiring somebody to come in and work on a tech project for me and for him, I’m paying him above what he would typically get if somebody in his own country or his own city was hiring him.
So both of us are, you know, benefiting each other. And that’s kind of how I keep my expenses low as far as the freelance team is concerned. I do have some some people on my team that work here in the U.S.
but for this month in particular, I didn’t have any projects for them. So my expenses were relatively low and just seventy five bucks. And then the last expense that I had here was a plug in software.
You know, you just you never know what kind of software your blog or your business might need. This month in particular, I had to buy a piece of software that costs me seventy five bucks and so grand total that comes out to four hundred and thirty nine dollars and ten cents.
You will see these expenses do not include taxes or retirement. That’s not something I’m going to include here. But that is something that I have to take into consideration.
So I don’t obviously get to bring home the seventy eight hundred dollars of income. I have to subtract my expenses. And then additionally, I have to subtract taxes or retirement.
I don’t subtract health insurance or anything like that because I’m married and I’m on my husband’s insurance.
So that’s not something my business has to worry about. Thank goodness. OK.
So now that we have gone through both the income and the expenses here, a couple of things that I think I did write.
A couple of things that I think I did very wrong are things that I wish I had done differently. OK.
So these are not all of the things that I did right over the past couple of years. But these are the main things that really stick out to me that I think made a significant difference in my growth in being able to hit over seven thousand dollars a month.
When my husband and I started talking about this blog and I was putting money into it, even though I wasn’t making money yet. Seven thousand dollars a month was not even the figure we imagined I would ever get to.
So the fact that we have just completely blown what our original figure her budget was, which was like half of that.
The fact that we’ve blown that out of the water is just so fantastic. I just am so thankful that all the hard work that I’ve put into this is just really paid off.
So some of the things that I think can contributed to that was I spent the majority of 2016 preparing for 2017, as well as creating products that I knew would eventually work up to this income flow back in 2016.
I made the hard core decision that I would not be accepting any more freelance clients. If you didn’t know this before I started blogging. I was a freelancer. So I was a freelance writer. I was a virtual assistant.
I basically did any sort of freelance work and I was our all always treating time for dollars.
And I knew that the closer we got to James going to school, the more I wanted to create more passive income so that I was not taking on clients anymore.
And I spent the majority of 2016 kind of biting the bullet, cutting back on the income from the freelance the freelance income that I was making, letting clients go or directing them elsewhere.
And that was hard for a little bit because obviously my income went down for a while.
But the more I focused on the large picture of focusing on 2017, making that a year of creating products that only created passive income, I was able to kind of just stick with it.
And obviously, here we are, August of twenty. It has completely paid off. So that’s one of the main things that I think I did right, is I just kept hustling in 2016, looking ahead to 2017, knowing that I needed multiple products and that I was I was eventually going to get to that passive level that I wanted to get to without having to worry at all about having freelance clients.
The second thing that I think I did is that I created very specific income and content creation goals. I did not just say, you know, I really want. A full time income. I had actual figures written down.
I want to make four, five, six thousand dollars every single month around this time frame.
How many products do I need to sell? What what are the prices those products need to have? How many subscribers do I need to have? What kind of traffic do I need?
I mean, those are the kind of very detailed plans that I made back in 2016. And I just kept sticking with it and trying to tackle as many as I possibly could.
So 2016 was just kind of like my prep year for 2017 to get to this point. I’m noticing here that the light is kind of getting.
I apologize that the light is getting kind of weird.
It’s a very gloomy day outside. The next thing that I feel like I did right is I dropped the freelancing almost entirely.
That was, like I mentioned previously, very, very hard to do, because when you have that income coming in, you go, I would be crazy to let go of that, but I couldn’t keep working on these products and preparing to have a more passive income for 2017 if I kept hanging onto those clients.
And eventually I just had to, you know, give them to somebody else or, you know, transfer them elsewhere or recommend other services.
That was very hard to do, but that was absolutely the right thing to do for me. I had to create passive income, and the only way I could do that was if I freed at my time a bit and I had to let the freelancing go. It just had to go.
The last thing that I’ll mention here that I feel like I did really great was I kept treating every single month like this was my last chance. So James obviously did not start his pre-K prep class until this month, August 2017.
But even if it was January 2017, I treated it like it was August. So I would hustle, hustle, hustle.
And I would just put this fire under my own touch to kind of hurry up as fast as I could to tackle as much as I could to be a strategic and smart and savvy and to wake up early and to just keep hustling as hard as I possibly could because I knew that my schedule was just going to change.
My kid was going to grow up. It was going to be harder. So now that I’ve covered the things that I think I did right this time of things I think I did wrong.
The first thing that I think I did wrong was I held on to freelancing for too long. Finally making that switch and finally letting the freelancing go was a hard decision. And I feel like I kept putting it off because of the fear that I wasn’t gonna make.
The passive income streams work as well as they are working now. Passive income of a couple hundred dollars a month is one thing, but that was not my goal. Michael was much higher than that.
We’re talking the seven thousand dollars that I’m making every single month. So that was my main concern, was am I going to be able to continue making the same amount of money with passive income that I’m making right now?
And I just let that fear hold me back. I wish I had let go of the freelancing the long before actually did. The next thing that I think I did wrong was I had started my blog with about 4000 different categories.
I was writing about everything and anything under the sun, and then I eventually dropped those categories. Later on I had to drop them. But the problem with that was I had built up a fan base around some of those categories.
And when I dropped them, I lost that fan base. So I feel like the thing I did wrong there is I should have narrowed it down as quickly as possible.
Like and when I say as quickly as possible, I mean, like within the first week or two starting my blog, I wish that I had done that.
I wish that I had been more focused on just narrowing it down to one from the get go. The next thing that I think I did wrong.
I’m actually impacted my traffic partially into this year. And that was I made the switch from an HTP site to an HTP site.
The mistake that I made was I did not bring in SEO experts. I did not think of the impact it was going to have on my traffic or on VM as a search engine optimization juice.
I had, if if you will, if you’re a blogger and who I’m talking about when I say juice. But I didn’t bring anybody in to help me out. It just kind of DIY do it. And I wished that I had not done that.
I wish that I had paid to have an expert come in and help with that because it did impact my rankings and Google partially in the middle of the year. And I don’t think that that helped.
I think that if I had had a professional come in and help me out, maybe I would have even surpassed the seven thousand eight hundred ninety five dollars mark this month.
So I wish that I had done that. That’s a mistake that I made on my own feeling like I could DIY it when I should’ve brought in the experts. The last big mistake that I think I made kind of ties in with the last one.
And that is I I’m a very frugal person. I’m extremely frugal in every aspect of my life.
And I hesitated bringing on teams because I wanted to continue to do it myself. I was so focused on being so insanely frugal and keeping as many pennies as I could in my bank account that I was slow to bring on the team that I needed.
And it it was partially the idea that, well, I’m not big enough. I don’t need that. And the problem with that was, yes, I was I was big enough at that point. I needed to have people come on.
I was at the level where I needed a team and I was slow to admit that to myself.
So if you are feeling overwhelmed and you’re at your blog is starting to create an income, reinvest in your team, reinvest in your blog, take that money and reinvest in it because you need the people to help you get to that. Level because you can’t do everything on your own. So hindsight is 20/20.
I should have hired people a long time ago and I only started, like, really hiring them every single month, like this year in the beginning of this year.
I should have done it back in 2016. Definitely. I should have. I should have. And I didn’t.
I hope that you guys enjoyed hit the like button if you felt like it was insightful or if you learned a thing or two maybe from the things that I did right. Or the things that I did wrong.
If you want to see all of those figures again, be sure to check out the description box. Maybe not immediately, but a couple of days after and the week following, it will go live on my blog. So check there so you can get more detailed definitions up.
You know where the money came from or if you would just want to review the figures.